📌 Overview

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Objective: Sponsorships provide financial and promotional support for events, enhancing visibility and helping offset costs while providing value to sponsors.

• [ ] Develop a Sponsorship Prospect List – Research and identify companies whose brand aligns with the event.
• [ ] Create Sponsorship Packages – Offer tiered sponsorship levels with clear benefits and deliverables.
• [ ] Engage & Negotiate with Sponsors – Approach potential sponsors and secure agreements that provide mutual value.
• [ ] Integrate Sponsor Branding & Activations – Ensure proper placement of logos, booths, and digital content.
• [ ] Evaluate Sponsorship Success & Follow Up – Conduct post-event reporting to demonstrate ROI and build long-term relationships.

Strategic sponsorship management strengthens event funding and brand credibility, creating value for both organizers and sponsors.

Key Responsibilities

• [ ] Identify potential sponsors aligned with the event’s audience and goals.
• [ ] Develop compelling sponsorship packages and benefits.
• [ ] Negotiate and finalize sponsorship agreements.
• [ ] Ensure sponsor visibility and integration throughout the event.
• [ ] Maintain strong relationships with sponsors for future partnerships.
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📌 Step-by-Step Checklist

• Define Event Objectives

• Key Stakeholders

• Research Target Audience